Spaces // Victoria Vu

Monday, May 14, 2012

Yet again, I'm honored to share with you another oh so creative individual, Victoria Vu. Victoria is a Graphic Designer and Architect! She runs the amazing shop, Paper & Type, (my two favorite things!) and creates and most beautifully designed pieces for her shop -- plus, her workspace is equally excellent. Her space doubles as her living area, but the two flow together flawlessly. After you learn a little about her and her workspace in this week's Spaces, head over and check out her work!



Tell us about yourself as a creative.
I run Paper & Type, a petite graphic design company. I create custom projects (invitations, mainly) as well as readymade stationery. These days I also work at a boutique architecture firm. We design small-scale buildings and spaces for creatives in east LA.

Describe your creative journey.
My love of paper goods developed early on. My dad opened a print shop when I was seven and I spent some of my childhood there helping out (often while on roller skates). I was certain I would one day take over the print shop, but I started to lean towards interior design, and it was architecture that piqued my interest when time came to apply for college. I loved it and stuck to it, but it had always been the visual presentation aspect of architecture - the graphic organization of boards and portfolios - that I enjoyed the most. Throughout the years I kept on with hand-making cards, and I had a chance to create invitations for some marrying friends. It wasn't until the switch to a part-time architecture schedule did I decide to make my interest in stationery official, and Paper & Type was born in the spring of 2008.





Share a little bit about your space.
At the moment I rent a room of a house in Los Angeles.  It is a light minty blue, and furnished with bits of red and with pieces collected over time, thrifted or inherited from friends.  The room explodes in card stock and craft supplies whenever it gets to production time for projects and fairs, but for the moments in between I am fairly meticulous about filing things away and keeping the inspiration on my walls and desktop refreshed.

What's your favorite thing about your space?
It is east-facing, so the morning light makes waking wonderful and creates a very pleasant space to work.

What's one thing you think every creative needs in their space?
A place for everything and everything in its place.





Thanks Victoria!

*Photos by Victoria Vu

Introducing : Top - Notch Type on Emmadime

Thursday, May 10, 2012

I'm so excited to share my new feature on Emmadime launching today, TOP - NOTCH TYPE.
We're going to be featuring awesome FREE fonts you can download online and showing them off in fun typographical ways. 
Typography is one of my favorite parts of design -- so this is going to be a blast. 
I already had a bit too much fun with our first post. 
Be sure to follow along to start your own collection of fonts. 
Pop over to Emmadime and see more!

Castelbel & Trumpet

Tuesday, May 8, 2012

Here's peak into a recent project for Plum Pretty Sugar.
Plum Pretty Sugar released a new line, Castelbel & Trumpet -- for the project, we worked together to create a logo for the new line as well as various promotional and marketing materials.

My favorite part of the line is the perfectly vintage silhouettes.

Check it out!

Carmen Vela

Thursday, May 3, 2012

Check out these beautiful Paradise Patterns by Carmen Vela -- they're so perfectly vintage and summery.


Grassroots

Tuesday, May 1, 2012


I'm excited to share a project I worked on recently. 
Grassroots Pantry is a Hong Kong based cafe and private kitchen that focus' on sustainable and healthy eating. 
These are logos from our first board. 
The final logo is the top one, with the final color being more golden. Check it out here.

Lotta Nieminen

Monday, April 30, 2012


I'm absolutely loving Lotta Nieminen's work.
Her illustrations are so beautiful.
The colors, the textures, the shapes, the lines, it all works so well.
What an inspiration.

Lovely Lady

Thursday, April 26, 2012

I'm honored to share that yesterday I was featured on Emmadime's amazing feature, Lovely Lady. She's featured so many inspiring people, so when she asked if I'd like to be apart of it, I was so excited! Head over and check it out and pardon my squinty eyes -- we had a fun location and just had to do it :)

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